Hamilton and Inches

Since 1866 Hamilton & Inches has been Edinburgh’s premiere destination for fine jewellery, luxury watches and hand-crafted silver.

The client had an existing online store but wanted to expand their online presence and improve the customer journey.

Working with Digital Six, I created wireframes and designed a clean, modern and responsive e-commerce site along with improved user experience. The new site enabled Hamilton and Inches to inspire their customers and increase their online sales, with conversions and transactions having almost doubled since launch.