Crazy Color

Crazy Color underwent a bold and colourful rebrand and approached Digital Six to redesign their e-commerce website.

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Crazy Color was launched in 1977 in the midst of the punk rock explosion in Britain, and has continued to push the boundaries of originality and individuality. Their current site didn’t reflect this and wasn’t working as well as it could. The rebrand was the perfect opportunity to create an easy to use website with an eye catching and contemporary design.

Brand guidelines were provided including a large colour palette and pattern options, which were used throughout the new site.

Digital Six
Crazy Color
Project Tasks
UX design, Visual Design