Bawbags create bright, bold prints and designs for underwear. They have a serious side too though, proceeds from sales go towards two charities; Orchid, a male cancer charity and Medical Detection Dogs.
A new responsive site was needed to make the online shopping experience better for their customers.
Working closely with the team at Digital Six, an improved user experience and a clean, responsive e-commerce site was created on the Magento platform. Helping Bawbags to sell more pants and raise more cash!